How Much Is User Data Worth?

  • The email address of a single internet user is worth $89 to any brand
  • If the collective revenue of digital advertising companies in the US is put together, the data generated from an adult would be worth about $35 per month.
  • Pawtocol is on a journey towards setting a new precedent on how companies should interact with user data

Your Personal Data Is Being Exchanged For These Free Services

Data is the new currency on which today’s wealth depends on. This is how tech companies like Google and Facebook have evolved to be considered some of the world’s largest and most profitable companies. Data has become the engine that powers companies across numerous sectors. They rely on consumer data to drive profitability by influencing the rational decisions taken by the end consumer.

Get Mad! Your data is worth something. At Pawtocol. we value that.

How Much Your Data Is Worth To Tech Companies

It is already a known fact that when consumers extensively use the services of networks such as YouTube and Instagram for free, they are providing them with personal information and data which could be considered sensitive. Tech companies leverage their proprietary data surveillance systems to stay profitable.

Next time you use these channels, think about all the free data they are capturing.

The Valuation of A Tech Company Is Directly Linked To The Underlying Value Of User Data

Another great way to estimate the worth of a user data is to calculate the amount in cash equivalent after an acquisition. Microsoft, for instance, acquired LinkedIn for a $26.2 billion cash deal. At the time of the acquisition, the professional business-oriented site had a membership count of over 400 million users.

At Pawtocol, you get rewarded with Universal Pet Income for sharing your data.

User Data is Worth A Lot To Data Brokers

Today, consumers are not only at the mercy of internet giants but also data brokers. Privacy Rights Clearinghouse reported that there are currently 270 data brokers in the world.

Blockchain Technology Has The Potential To Provide Consumers With The Needed Privacy They Deserve

In order to fight data breach issues and protect users’ information, most companies are building their businesses on top of blockchain technology. Pawtocol, a pet company is one of the companies leading the charge in this adoption phase in order to benefit from the technology’s immutability and transparency.



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Pawtocol uses blockchain technology to improve the lives of pets and pet owners all over the world. Medium is where we share our latest thoughts and updates.