One of the most unique innovations of the Pawtocol platform is the Data Marketplace, a first of its kind, peer-to-peer exchange for our users to safely sell their de-identified data directly to companies and groups that want to buy it. For users, this means getting paid when someone wants to use their data. For buyers, it means richer datasets, with cheaper price tags.

The Data Marketplace will function much like a stock market. The sellers are the platform users and the buyers could range from a local start-up pet store, with the goal of better understanding the market, to the FDA, trying to determine if grain-free food really does harm your dog’s heart. Since our model dramatically reduces the overhead costs associated with collecting, verifying and storing data, these savings can be passed on to data buyers. …

• The email address of a single internet user is worth $89 to any brand
• If the collective revenue of digital advertising companies in the US is put together, the data generated from an adult would be worth about $35 per month.
• Pawtocol is on a journey towards setting a new precedent on how companies should interact with user data

It is natural to think that using the services of Google as a search engine or signing up with Facebook to interact with your network is entirely free. …

• Facebook’s data on one single user is sufficient enough to fill 400,000 Word docs; for Google, it is seven times this number.
• In 2012, the data brokering industry generated a staggering revenue of $150 billion, today, it is worth over $200 billion.
• Pawtocol — an online pet company, deploys a privacy-first design principle in a blockchain and AI-driven environment to help bring back data within the power of users.

Since the advent of the Internet, tech has become an integral part of our daily lives. Innovations from tech companies like Facebook, Intel, Google, Amazon, Microsoft, Baidu, and Apple are used worldwide to save time and create a more frictionless lifestyle. …

Pawtocol has been designed with the key pain points of Animal Welfare Organizations (AWOs) in mind because it offers additional revenue streams that can fund operations and its features will improve efficiency making volunteers more productive.

When it comes to animal rescues, not only do pain points exist in the fact that animals desperately need homes, but the process from intake to a final adoption is often riddled with problems that prevent the quality of life that pets deserve.

At Pawtocol, our greatest mission is to improve the lives of pet and pet parents. Created by a team of animal lovers including data scientists, veterinarians, engineers, economists, and industry-insiders, Pawtocol solves several key pain points of AWOs, allowing them…

The team and I have recently begun taking a peek behind the curtain of big tech. The wizardry with which they use our data to develop products, equip marketers, and “personalize” our digital experience is truly astonishing. However even as I draft this in Google Docs, I can’t help but dwell a moment on the juxtaposition within that statement: use “our data” to satisfy “fill-in-the-blank” business objective.

Once we began to think of it in these simple terms, product development or personalization no longer carried the magnanimity it did when Google Maps shaved off 10 minutes from my last trip by avoiding a traffic jam. …

Until recently, I never really thought about the value of data. Whenever I needed to let a new app get my info from Facebook, I agreed. It was just easier that way. I knew Amazon and Alexa were tracking every move I made when it came to their technology, and I let them. Then there is Google. I’d just about let them have everything only so I could make my life easier by using their suite of apps and software.

I didn’t mind Facebook selling access to my newsfeed only to use that data to show me specific ads I enjoyed or clicked on. I had no problem with Facebook reporting advertising revenue of nearly $50 billion last year. …

Pawtocol is the world’s most advanced pet community, combining Blockchain, AI and IoT technologies to improve the lives of the world’s 800M+ pets. Since a healthy pet is a happy pet, we’re investing in tools to empower veterinary medicine and research. In fact, the wellspring for our vision comes from the brightest minds in human medicine, who seldom see their breakthroughs reach the public thanks to an aptly colored labyrinth of tape hailing from places like Washington and Wall Street.

So what lessons can we borrow from the body of human healthcare research?

It’s all about the Data…

As much as 30% of all data on the planet is healthcare related. Yet, when you see a new physician, you’re often expected to come bearing reems of your own medical history, which these new medical admins then proceed to xerograph with gusto. Let that sink in for a moment. Can you really be getting the best quality of care when a smudge on page 734 out of 1000 turns a 5 into a 6? We certainly don’t think so and it’s why we’ve developed the Universal Pet Record. …

Last night I went to dinner with a friend and we talked not only about my dog, an adorable black poodle named Austin, after the namesake city where he was born, but about my friend’s five pets: a beautiful Golden Retriever, his beloved Sphynx (although I think they are odd cats), another cat, a horse named Lucy, and lastly the rabbit which his five-year-old takes joy in chasing around the house.

The crux of the conversation was how to make pet care a whole lot easier and safer. First, I told him that the cat and mouse game his son plays with the rabbit may need to stop, but more importantly, I introduced him to Pawtocol, the revolutionary global online community of pet lovers, that is disrupting the pet industry by leveraging blockchain technology to monetize data about their pets. …